{"id":19556,"date":"2021-11-29T16:22:29","date_gmt":"2021-11-29T15:22:29","guid":{"rendered":"https:\/\/www.osmoze.fr\/expertise-a-p-o\/"},"modified":"2021-11-29T16:23:00","modified_gmt":"2021-11-29T15:23:00","slug":"expertise-a-p-o","status":"publish","type":"page","link":"https:\/\/www.osmoze.fr\/en\/expertise-a-p-o\/","title":{"rendered":"Expertise \/ A.P.O"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]\n

Expertise \/ A.P.O*<\/h1>\n

*Assistance \u00e0 Ma\u00eetrise D’ouvrage<\/p>\n

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Behind each work of art, which has a long life, lies
\na framework and technical rigour in the study.
\nThe design of OSMOZE signage charters is based on the workshop’s design office, which first analyses pedestrian and vehicle flows,
\nand then develops a network of devices for each signage level. From the main external flows to the specific internal flows.
\nFrom there, a master plan will guide the technical and graphic response.
\nThe Osmoze mural art studio is responsible for passing
\nthe safety commission at the reception of the building. The B.E.T. advises on a layout that complies with PMR standards, is intuitive and free of knots.
\nThis is what will ensure the fluidity of movement.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]\n

The OSMZOE wall art studio has always placed itself in a three-way relationship between the
\n“PUBLIC, USERS, BUILDING” in order to construct its signage charters
\nand visual ergonomics.
\nIntelligent signage creates functional spaces.
\nBy favouring integration into THE WALL, the OSMOZE workshop optimises
\na frameless and unsupported installation. The workshop is thus freed from the constraints linked to rapidly obsolete support references or
\nto the maintenance of fragile elements.
\nThe client, accompanied by the OSMOZE workshop, is assured
\nof coherence between architecture, layout, and signage.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]\n

The OSMZOE wall art studio has always placed itself in a three-way relationship between the “PUBLIC, USERS, BUILDING” in order to construct its signage charters and visual ergonomics. The client, accompanied by the OSMOZE workshop, is assured of coherence between architecture, layout, and signage.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\"signage<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

“The signage master plan is always combined with the feeling of the space”<\/h2>\n
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Signage is a very common term that implies a study for each building receiving the public.
\nIts application is reflected in the choice of materials, colours and ideograms based on the architecture\/function of the spaces.<\/p>\n

The application of this approach is based on the choice of materials, colours and ideograms, which are based on the architecture\/function axis of the spaces (e.g. narrative guidance in an EHPAD, organisation of flows in an open space, media library signage, event signage, orientation system in a public building, directional language for an exhibition, a clinic, etc.).<\/p>\n

Whatever the field of application, the symbiosis between graphic artists, designers and architects is essential. The architectural ambitions of the 1970s and its multiple metaphors are proof of this. Renzo Piano’s Centre Pompidou is the manifesto. The signage becomes the graphic signature and is one with the design and layout of the building.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]\n

Signage is a very common term that implies a study for each building receiving the public. Its application is reflected in the choice of materials, colours and ideograms based on the architecture\/function of the spaces.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]

[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\"creative[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

The graphic designers bring their typographic culture and their expertise in signs to the architects.<\/h2>\n
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The study of signage leads the OSMOZE mural art studio to decode
\nthe socio-cultural functioning of the public, to regulate the interior and exterior flows, to apprehend the way the public will enter the space. The graphic designer must be able to imagine how his or her work will be seen and received
\nfrom the first experience in circulation.
\nFrom the architectural complex, an object always emerges that positions itself naturally: a volume, an overhang, a cladding, a mosaic,
\na play of shadows, a weave on a piece of furniture… The signage then takes hold of a module, a unit, a rhythm and from then on, the studio combines
\nit with the users’ issues.
\nThe new design of your typography and ideograms becomes something very powerful. A language, a new writing and sometimes even a new sign. An emblem.
\nThis research is akin to interpreting the place. As a means of understanding the building and the functioning of the site,
\nsignage is crucial.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]\n

If the project manager does not emphasise the importance of signage from the outset, then
\nthe traditional retro planning puts signage at the back of the project.
\nIt exchanges its auxiliary role for a role as heir to the architecture.
\nWhat is essential for the OSMOZE wall art studio is
\nis the coherence between the graphic identity and the signage. This know-how belongs to us, the graphic designers.
\nToday, the building industry is increasingly sensitive
\nto this dialogue.
\nSignage works are multiplying beyond private institutions.
\nMany architects are praising them.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]\n

The study of signage leads the OSMOZE mural art studio to decode the socio-cultural functioning of the public, to regulate the interior and exterior flows, to apprehend the way the public will enter the space.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]

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The logic of signage is a logic of communication.<\/h2>\n
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For many graphic designers, the question of signage was born in the context of visual identity. However, to be effective, signage must have a cultural and physical resonance.
\nThe OSMOZE mural art studio places the public more at the heart
\nof its thinking. The studio enters a work of heritage
\nand cultural research. This work feeds graphic prints with telling references.
\nReproduction techniques now make it possible to include
\nbas-reliefs, transparencies or objects in the signage that contribute to the scenography.
\nThe R&D department of the OSMOZE wall art studio includes PMR standards in its products. The design allows what appears to be a standard to be turned into a unique creation. Safety signs
\nare transformed into cartoons.
\nWe find ourselves in this territory quite naturally, as it promises
\nintuitive content, challenging issues, a dialogue with the public,
\na pictorial narrative. Otherness is inescapable.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]\n

The practice of signage is an apprenticeship in the field.
\nLeaving the plan behind to confront the materials, which takes up
\nmost of the time.
\nThe designers think by walking the site. The creations are inspired by the relationship between materials and spaces.
\nA signage charter signed by the Osmoze wall art studio
\nis necessarily unique and inimitable because it has been created
\nin a unique synergy of PUBLIC, USERS, BUILDING.
\nFrom analysis to synthesis, we multiply the operations of illustration
\nand drawing of ideograms, for a production enriched with poetry appreciated by the followers of Nudge.
\nThe OSMOZE mural art studio adds to its visual production
\na “grammar” in the search for lexical fields that feed
\nthe signage. When the image is not enough, it is necessary to look for
\nthe vocabulary best suited to the public.
\nThe subtlety of the words and names chosen is based on the ability to write
\nand find the right statements, intercultural and intergenerational.
\nIt is significant that his signage principles are naturally transposed into artistic installations that question our ways of thinking about
\nsigns and pictograms.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]\n

For many graphic designers, the question of signage was born in the context of visual identity. However, to be effective, signage must have a cultural and physical resonance.
\nOur business combines PMR standards, identification strategies and poetic ideograms.
\nThe practice of signage is an apprenticeship on the ground, the plan and a confrontation with materials that takes most of the time.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\"signage<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=”2″ blox_bgcolor=”#f8f8f8″][vc_column]

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It is always stimulating to change disciplines, as the issues
\nfeed off each other. The Osmoze workshop’s signage
\nis built on the extension of the users’
\ngraphic charter. The logotype and the fresco in the reception hall represent the introduction and the theme of the Score.
\nMoving physically in a building inevitably involves
\nchanges in atmosphere and feeling.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]\n

Signage raises questions of citizenship, and the sponsors understand that graphics can stage a space
\nand make it more shared, more alive. OSMOZE’s signage narrative is
\na vehicle for messages, values, and ideas with the advantage of following the public through space
\nand time.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]\n

The logotype and the fresco in the reception hall represent the introduction and the theme of the Score. Moving physically in a building inevitably involves changes in atmosphere and feeling.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]\n

Signage raises questions of citizenship, and the sponsors understand that graphics can stage a space and make it more shared, more alive.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]

[\/vc_column][\/vc_row][vc_row][vc_column]
[vc_column_text]\"signage[\/vc_column_text]
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Signage revitalises places, gives them back their share of dreams and allows them to be constantly thought of as an evolving narrative system. The energy of the OSMOZE studio’s designer in the face of the diversity of orders reminds us that signage will always have to measure up to these two poles:<\/p>\n

– The necessary rigidity of a built environment<\/em>
\n– The poetry of a human context<\/em><\/h5>\n

The OSMOZE mural art studio reminds us that on a monumental scale, signage is a laboratory of graphic, semantic and design practices. Given the number of different forms of reflection, analysis and synthesis, the studio questions its creative process for each of its commissions.<\/p>\n[\/vc_column_text][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]\n

Signage revitalises places, gives them back their share of dreams and allows them to be constantly thought of as an evolving narrative system. The energy of the OSMOZE studio’s designer in the face of the diversity of orders reminds us that signage will always have to measure up to these two poles:<\/p>\n

– The necessary rigidity of a built environment<\/em>
\n– The poetry of a human context<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]\"Support<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]\"Sign<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Expertise \/ A.P.O* *Assistance \u00e0 Ma\u00eetrise D’ouvrage [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text] Behind each work of art, which has a long life, lies a framework and technical rigour in the study. The design of OSMOZE signage charters is… <\/p>\n

Lire la suite<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19556","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.osmoze.fr\/en\/wp-json\/wp\/v2\/pages\/19556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.osmoze.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.osmoze.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.osmoze.fr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.osmoze.fr\/en\/wp-json\/wp\/v2\/comments?post=19556"}],"version-history":[{"count":0,"href":"https:\/\/www.osmoze.fr\/en\/wp-json\/wp\/v2\/pages\/19556\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.osmoze.fr\/en\/wp-json\/wp\/v2\/media?parent=19556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}