Expertise / A.P.O

Expertise / A.P.O*

*Assistance à Maîtrise D’ouvrage


Behind each work of art, which has a long life, lies
a framework and technical rigour in the study.
The design of OSMOZE signage charters is based on the workshop’s design office, which first analyses pedestrian and vehicle flows,
and then develops a network of devices for each signage level. From the main external flows to the specific internal flows.
From there, a master plan will guide the technical and graphic response.
The Osmoze mural art studio is responsible for passing
the safety commission at the reception of the building. The B.E.T. advises on a layout that complies with PMR standards, is intuitive and free of knots.
This is what will ensure the fluidity of movement.

The OSMZOE wall art studio has always placed itself in a three-way relationship between the
“PUBLIC, USERS, BUILDING” in order to construct its signage charters
and visual ergonomics.
Intelligent signage creates functional spaces.
By favouring integration into THE WALL, the OSMOZE workshop optimises
a frameless and unsupported installation. The workshop is thus freed from the constraints linked to rapidly obsolete support references or
to the maintenance of fragile elements.
The client, accompanied by the OSMOZE workshop, is assured
of coherence between architecture, layout, and signage.

The OSMZOE wall art studio has always placed itself in a three-way relationship between the “PUBLIC, USERS, BUILDING” in order to construct its signage charters and visual ergonomics. The client, accompanied by the OSMOZE workshop, is assured of coherence between architecture, layout, and signage.

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“The signage master plan is always combined with the feeling of the space”


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Signage is a very common term that implies a study for each building receiving the public.
Its application is reflected in the choice of materials, colours and ideograms based on the architecture/function of the spaces.

The application of this approach is based on the choice of materials, colours and ideograms, which are based on the architecture/function axis of the spaces (e.g. narrative guidance in an EHPAD, organisation of flows in an open space, media library signage, event signage, orientation system in a public building, directional language for an exhibition, a clinic, etc.).

Whatever the field of application, the symbiosis between graphic artists, designers and architects is essential. The architectural ambitions of the 1970s and its multiple metaphors are proof of this. Renzo Piano’s Centre Pompidou is the manifesto. The signage becomes the graphic signature and is one with the design and layout of the building.

Signage is a very common term that implies a study for each building receiving the public. Its application is reflected in the choice of materials, colours and ideograms based on the architecture/function of the spaces.


creative workshop and signage study

The graphic designers bring their typographic culture and their expertise in signs to the architects.


The study of signage leads the OSMOZE mural art studio to decode
the socio-cultural functioning of the public, to regulate the interior and exterior flows, to apprehend the way the public will enter the space. The graphic designer must be able to imagine how his or her work will be seen and received
from the first experience in circulation.
From the architectural complex, an object always emerges that positions itself naturally: a volume, an overhang, a cladding, a mosaic,
a play of shadows, a weave on a piece of furniture… The signage then takes hold of a module, a unit, a rhythm and from then on, the studio combines
it with the users’ issues.
The new design of your typography and ideograms becomes something very powerful. A language, a new writing and sometimes even a new sign. An emblem.
This research is akin to interpreting the place. As a means of understanding the building and the functioning of the site,
signage is crucial.

If the project manager does not emphasise the importance of signage from the outset, then
the traditional retro planning puts signage at the back of the project.
It exchanges its auxiliary role for a role as heir to the architecture.
What is essential for the OSMOZE wall art studio is
is the coherence between the graphic identity and the signage. This know-how belongs to us, the graphic designers.
Today, the building industry is increasingly sensitive
to this dialogue.
Signage works are multiplying beyond private institutions.
Many architects are praising them.

The study of signage leads the OSMOZE mural art studio to decode the socio-cultural functioning of the public, to regulate the interior and exterior flows, to apprehend the way the public will enter the space.


The logic of signage is a logic of communication.


For many graphic designers, the question of signage was born in the context of visual identity. However, to be effective, signage must have a cultural and physical resonance.
The OSMOZE mural art studio places the public more at the heart
of its thinking. The studio enters a work of heritage
and cultural research. This work feeds graphic prints with telling references.
Reproduction techniques now make it possible to include
bas-reliefs, transparencies or objects in the signage that contribute to the scenography.
The R&D department of the OSMOZE wall art studio includes PMR standards in its products. The design allows what appears to be a standard to be turned into a unique creation. Safety signs
are transformed into cartoons.
We find ourselves in this territory quite naturally, as it promises
intuitive content, challenging issues, a dialogue with the public,
a pictorial narrative. Otherness is inescapable.

The practice of signage is an apprenticeship in the field.
Leaving the plan behind to confront the materials, which takes up
most of the time.
The designers think by walking the site. The creations are inspired by the relationship between materials and spaces.
A signage charter signed by the Osmoze wall art studio
is necessarily unique and inimitable because it has been created
in a unique synergy of PUBLIC, USERS, BUILDING.
From analysis to synthesis, we multiply the operations of illustration
and drawing of ideograms, for a production enriched with poetry appreciated by the followers of Nudge.
The OSMOZE mural art studio adds to its visual production
a “grammar” in the search for lexical fields that feed
the signage. When the image is not enough, it is necessary to look for
the vocabulary best suited to the public.
The subtlety of the words and names chosen is based on the ability to write
and find the right statements, intercultural and intergenerational.
It is significant that his signage principles are naturally transposed into artistic installations that question our ways of thinking about
signs and pictograms.

For many graphic designers, the question of signage was born in the context of visual identity. However, to be effective, signage must have a cultural and physical resonance.
Our business combines PMR standards, identification strategies and poetic ideograms.
The practice of signage is an apprenticeship on the ground, the plan and a confrontation with materials that takes most of the time.

signage sports building fresco signage


It is always stimulating to change disciplines, as the issues
feed off each other. The Osmoze workshop’s signage
is built on the extension of the users’
graphic charter. The logotype and the fresco in the reception hall represent the introduction and the theme of the Score.
Moving physically in a building inevitably involves
changes in atmosphere and feeling.

Signage raises questions of citizenship, and the sponsors understand that graphics can stage a space
and make it more shared, more alive. OSMOZE’s signage narrative is
a vehicle for messages, values, and ideas with the advantage of following the public through space
and time.

The logotype and the fresco in the reception hall represent the introduction and the theme of the Score. Moving physically in a building inevitably involves changes in atmosphere and feeling.

Signage raises questions of citizenship, and the sponsors understand that graphics can stage a space and make it more shared, more alive.



signage concept graphic charter corporate signage


Signage revitalises places, gives them back their share of dreams and allows them to be constantly thought of as an evolving narrative system. The energy of the OSMOZE studio’s designer in the face of the diversity of orders reminds us that signage will always have to measure up to these two poles:

– The necessary rigidity of a built environment
– The poetry of a human context

The OSMOZE mural art studio reminds us that on a monumental scale, signage is a laboratory of graphic, semantic and design practices. Given the number of different forms of reflection, analysis and synthesis, the studio questions its creative process for each of its commissions.

Signage revitalises places, gives them back their share of dreams and allows them to be constantly thought of as an evolving narrative system. The energy of the OSMOZE studio’s designer in the face of the diversity of orders reminds us that signage will always have to measure up to these two poles:

– The necessary rigidity of a built environment
– The poetry of a human context

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Sign makers and designers


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